Your affiliates are posting right now. Is it still the content you approved?
E1 continuously monitors live affiliate and influencer content against your approved financial promotions. Drift detection, risk warning checks, and a complete audit trail. Built for FCA financial promotions compliance.
The rules moved faster than the tooling
Affiliate and influencer programmes work. They are now one of the most effective acquisition channels in financial services, and firms are right to use them.
What changed is the supervisory expectation around them. Under FG24/1, promotions published by affiliates and influencers sit within the firm's responsibility for as long as the relationship runs, and regulators increasingly expect ongoing oversight rather than sign-off alone. Seventeen regulators took part in the most recent coordinated action, and in the US a firm has already paid $850,000 over supervision of its influencer programme.
That puts compliance teams in a difficult spot through no fault of their own. The approval stage is well covered by existing tools and process. What no one has good visibility of is what happens after publication: captions get edited, risk warnings drift out of posts, and active affiliates publish far more than they ever submit for review. Checking that manually across dozens of accounts is not a realistic ask of any team.
That visibility gap is the problem E1 closes.
Post-publication monitoring, continuously
Drift detection
Every live post from your affiliate and influencer network, checked against the approved version. Edits, deletions and additions flagged the day they happen.
Promotion rule checks
Content scored against financial promotions requirements: risk warnings present and prominent, claims substantiated, disclosures clear. Each flag links to the specific rule it relates to.
Audit trail
A timestamped record of every check, every flag and every resolution. When the regulator asks how you supervise third-party promotions, the answer is a report, not a scramble.
From affiliate list to live coverage in days
- 01
You share your affiliate and introducer list, plus your approved promotion content.
- 02
We ingest their live public content across X, with additional platforms added per engagement.
- 03
Our scoring engine evaluates every post against your approved versions and the applicable promotion rules.
- 04
You get flagged items in a daily digest and a standing compliance dashboard. Everything is logged.
E1 is a monitoring tool, not legal advice. Scoring rubrics are grounded in published FCA guidance and reviewed with your compliance team during onboarding.
Built in the hardest promotions environment on the internet
E1's scoring engine was built and proven in crypto, where promotional content is high-volume, fast-moving and squarely inside the FCA's perimeter. In a recent campaign we scored 968 posts and found 86.7 percent of organic content was off-message. That is the gap between what firms think their networks are saying and what is actually live.
We also publish our evaluation methodology. LLM-based scoring is only useful if you can trust the judge, so we benchmark ours in the open.
E1 is built by Charlie Lee, second-time founder. Previously co-founded Kontainers, acquired by Descartes Systems Group, where he served as VP Technology.
See your actual exposure
The free audit takes your affiliate list and returns a scored report of every live post: what matches approved content, what has drifted, and what is missing required warnings. No integration, no commitment. Most firms are surprised by what is live under their name.