Sample reportIllustrative data for a fictional brand, to show how a scan reads. Not a real scan and not a finding about any named account.
Acme Digital Assets Ltd
Instagram · @acmedigital · 14 June – 14 July 2026
Prepared by E1
14 July 2026
Across 31 accounts and 147 posts, 24 posts promoted a qualifying cryptoasset and fell within the crypto financial-promotion rules. Nine of those breach a rule, most commonly a missing or truncated prescribed risk warning. Each is cited below with the rule and the wording it turns on.
Accounts
31
Posts scanned
147
In perimeter
24
Failures
9
Suspect
5
Needs review
3
Third-party creators
Independent accounts promoting the brand. This is where cause-to-be-made liability sits — each post is scored on its own against the rule in force when it was published.
@jaderiley.trades
128k followers · 7 in-perimeter posts · first seen 19 Jun
Name match against the FCA Warning List — verify before acting
- 2 JulView
Reel: “stack $ACME before the listing — link in bio”
video · 40s · confidence high
No prescribed risk warning on any surface · COBS 4.12A.11R
stack $ACME before the listing
Caption - 28 JunView
Carousel: referral bonus for new sign-ups (5 slides)
carousel · slide 3 of 5 · confidence high
Incentive to invest · PS23/6 · COBS 4.12A
refer a friend, you both get 500 $ACME
On-screen text · slide 3 - 24 JunView
Reel: “why $ACME is the safest play this cycle”
video · 62s · confidence high
Prohibited claim — risk trivialised · COBS 4.2.5G · FG23/3
it’s basically guaranteed, your capital is protected
Audio transcript · 00:41 - 19 JunView
Reel: warning shown for 2s of a 45s promotion
video · 45s · overlay persistence “brief” · confidence high
Warning did not persist across the promotional segment · FG24/1 Table 1 · COBS 4.12A.36R
warning overlay present ~2s of 45s
Text overlay · persistence brief - 17 JunView
Image: price chart with upside framing
image · confidence medium
Benefits prominent, risk present but secondary · COBS 4.2 · FG24/1 §2.2
judgement call — flagged for your review, not scored as a breach
- 15 JunView
Reel: token explainer with full warning throughout
video · 38s · overlay persistence “throughout” · confidence high
Prescribed warning present, correct wording, persisted on screen
- 14 JunView
Image: promotional graphic, extraction failed
image · no on-screen text extracted · confidence low
Media could not be read — placement not assessed. Not scored either way.
@defi.notes
62k followers · 3 in-perimeter posts
- 8 JulView
Text post: token thesis, warning present, no risk-summary link
text · confidence medium
Warning wording correct; call-to-action absent · COBS 4.12A.11R
“Take 2 mins to learn more.” not present
Caption
@mikkacapital
44k followers · 5 in-perimeter posts
@tradewithsam
210k followers · 2 posts · none in perimeter
- 11 JulView
Image: free market-analysis report, “View report” CTA
image · out of scope · non-crypto investment
Promotes a CFD/spread-betting service, not a qualifying cryptoasset. Outside the crypto rulebook this scan applies — a different rulebook (COBS 4 / COBS 22) governs it and is not yet scored by E1.
- 6 JulView
Reel: brand mention, wallet top-up walkthrough
video · out of scope · non-crypto payments
Promotes a payments feature. No qualifying cryptoasset on any surface.
Agency content
Contracted content partners posting brand-supplied creative.
@northpointsocial
18k followers · 6 in-perimeter posts
- 30 JunView
Carousel: campaign creative citing FCA registration
carousel · slide 1 of 4 · confidence high
Regulated status used promotionally · GEN 4.5
FCA-registered, so your money is in safe hands
On-screen text · slide 1
@sportscardsdaily
185k followers · 12 posts · sponsorship graphics
Brand-owned accounts
Posts from the firm's own handle. Scored on the same rules; liability here is direct rather than via a third party.
@acmedigital
94k followers · 8 in-perimeter posts
- 9 JulView
Carousel: product launch, warning on slides 1 and 2 only
carousel · 4 promo-bearing slides · confidence medium
Warning not on every promo-bearing slide — verify slides 3 and 4 · FG24/1 Table 1
Associations to review
Accounts referencing the brand with no promotional inducement. No verdict is given — these posts fall outside the rules. Only you can tell which of these accounts you have a relationship with.
- Organic
@lifestyle.rowan
Tagged brand 4 times · no asset mention · no inducement
- Also scored
@cryptocornerhq
2 organic references · 1 post entered perimeter — see Third-party creators
- Organic
@thefintechdesk
Mentioned brand in a news roundup · co-tagged @acmelabs
Discovery is text-based: posts naming, tagging, or carrying a code for the brand. Brand references spoken in video or shown only in an image, with no handle, tag or code, are not captured. The perimeter test runs per post, not per brand — nothing here is permanently in or out of scope.
E1 does not assert that any post was approved, unapproved, or paid. Approval records and affiliate relationships are visible only to you. Posts marked “needs review” could not be read and are neither passed nor failed. E1 is a monitoring tool — it is not legal advice, not an approval, and does not discharge your monitoring obligation.
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